How a Cassava and Maize Flour Startup Secured Investor Confidence Through a Solid Business Plan

Client & task

Baruch E. Foods Limited

A passionate agro-entrepreneur based in an agrarian community in cross river state Nigeria had a promising idea to produce 100% organic cassava flour with no additives or coloring, long shelf-life and appealing. The client wanted to build a brand that reflected purity, nourishment, and quality while promoting local cassava farming and creating employment opportunities.

The Challenge

Despite having a strong concept, the client struggled with transforming the idea into a viable business model. They needed a clear roadmap, one that detailed production costs, market potential, and strategic direction. Without this foundation, attracting investors or scaling the concept felt uncertain and risky. Other challenges experienced were;

Low production yield

More than 40% of the total yield was lost to traditional processing methods

Extended processing times

Manual peeling, grating, pressing, and drying stages took longer than necessary, reducing daily output and increasing labor costs.

Non-standardized production methods

The production process relied heavily on traditional, unstructured techniques, which resulted in inconsistent flour quality, varying moisture levels, and irregular texture..

Non-existent inventory management and tracking

There was no systematic record of raw cassava intake, semi-processed stock, or finished flour quantities. This made it challenging to monitor resource usage, prevent wastage, or plan for future production cycles.

Our approach

Being Trained and versatile in the Food Science and production industry, Ingenious Option Integrated stepped in to provide a comprehensive business planning service tailored to the client’s product and market environment. Our process included:

Market Analysis

Conducting a thorough market and competitor analysis to identify viable entry points and pricing strategies.

Cost Analysis

Developing a cost framework covering raw materials, processing, logistics, and packaging.

Marketing and Sales Strategy

Designing a marketing and sales strategy focusing on wholesale distribution to grocery shops and shopping malls.

Three-year financial projections

Crafting financial projections and investor-ready documentation to present a credible, growth-oriented picture.

Critical control point 1: Fermentation Stage
Critical control point 2: Drying Stage
Critical control point 3: Milling and Sieving Stage

The Results

The final business plan became more than just a document, it became the operational and strategic backbone of the startup.

  • The client gained total clarity on production processes, cost structures, and target markets.

  • They felt empowered and confident to approach potential investors with a professional and persuasive proposal.

  • The roadmap provided a structured path to product launch, helping the client move from concept to execution seamlessly.

≥ 70%
Production Yield Rate
1.5 tons/day
Increased Daily/Weekly Output Volume
15% decrease
Reduced Processing Time per Batch

I had an idea for my cassava flour product, but needed a clear roadmap to bring it to life. Ingenious Option Integrated was truly a game-changer. Their business plan service covered every detail, from production costs to market analysis, and with remarkable clarity and professionalism. The comprehensive plan they delivered not only gave me confidence but also positioned me to approach investors boldly. What they provided was far more than just a document; it became the solid foundation for building my dream.

- Emmanuel N., Founder of Baruch Emzee Foods Limited

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